Building a solid LinkedIn company page has become a crucial part of growing a business. With more than 700 million professionals using the platform, it’s an incredible opportunity to showcase your brand, attract top talent, and establish a strong online presence. Having a significant number of followers on LinkedIn directly enhances your reach, improves visibility, and boosts brand credibility. So how can businesses expand their LinkedIn followers? This article will provide a comprehensive guide to escalating follower counts, engagement rates, and the overall success of LinkedIn business pages.

**Establish a Robust Business Page on LinkedIn**

The first step toward boosting your LinkedIn follower base is to have a vibrant, engaging, and comprehensive company page. To make a remarkable first impression, consider every element of your page, like the logo, banner image, and description. Your summary should be concise, capturing the essence of your company in a nutshell.

Take advantage of the ‘About Us’ section, integrating popular industry-related keywords for better search optimization. Make sure to include your business website link and ensure your account’s visibility by choosing the ‘public view’ setting. By creating a compelling and professional LinkedIn page, you cue your potential followers into the value of engaging with your brand.

**Share Relevant, Engaging, and Valuable Content**

User-generated content, blog posts, informational graphics, webinars, news updates, and more can be shared on your company page. However, focus on quality over quantity. Ensure that every piece of content holds potential value for your audience. Incorporating media like videos and images makes the content more attractive and consumable.

Optimal content also includes relevant hashtags and features recent trends to leverage the keyword searches made by users. The LinkedIn algorithm encourages user participation, so asking questions, seeking recommendations, or creating polls can boost the engagement rates.

**Optimize Posts Timing**

Timing is significant in grabbing attention on LinkedIn. Posting during peak business hours when most users are active (between Tuesday to Thursday, 10 am-11:30 am) increases visibility and engagement chance. However, depending on where your target audience is geographically situated, this timing may need adjustments.

**Promote Your LinkedIn Profile Actively**

Don’t stop at optimizing your LinkedIn company page. Actively promote your profile through other channels like your business website, newsletters, blogs, emails, and other social media platforms. Stickers, banners, buttons, and partner promotional activities can also be a part of this promotion strategy.

**Activate Your Employees**

Employees are credible ambassadors for your brand on LinkedIn. Encouraging them to engage with your content, such as liking, sharing, commenting, boosts your posts’ visibility among their connections, expanding your reach. They can also mention their position in your company on their profiles, contributing further to your organization’s exposure.