Buffer has revolutionized the way marketers and social media specialists manage social media, and it only continues to improve. After fine-tuning its features for various platforms like Facebook, Twitter, and LinkedIn, Buffer has turned its attention to a platform with great potential – Pinterest. The outcome? Buffer for Pinterest; an excellent tool to skyrocket your Pinterest marketing strategy. This guide will take you through all aspects of this fantastic tool, enabling you as a marketer to fully leverage Pinterest’s potential while making your job simpler and more efficient.

Buffer’s Association with Pinterest

Buffer for Pinterest has stemmed from the understanding that Pinterest is a largely underestimated platform in terms of its marketing potential. It isn’t as simple as the other social media platforms, and its unique features make it a potential goldmine for marketers. What was missing was a tool that could tap into its potential effectively, and that’s where Buffer steps in.

Pinterest as a Marketing Tool

Pinterest is far from being just a platform for sharing lovely images. For businesses and brands, it’s an excellent place to drive organic traffic and create brand awareness. The platform boasts over 80% female users. It also reaches a substantial under-35 audience. Pinterest users are diverse in interests, ranging from home decor, DIY crafts, fashion, health, and fitness to technology, and more. Moreover, they have a high conversion rate making Pinterest a perfect marketing platform.

Managing Pinterest with Buffer

Buffer jumped at the opportunity to serve marketers better by offering a more efficient way to manage Pinterest. Just like Buffer’s features for Twitter, Facebook, and LinkedIn, Buffer for Pinterest simplifies scheduling pins, tracking their performance, and managing all of Pinterest activities.

Easy Pinning with Buffer

Scheduling pins on Pinterest via Buffer is simple. Users can easily use the Buffer browser extension to schedule pins directly from any website with a single click. Furthermore, you can schedule pins from inside Pinterest itself. The option to choose your preferred board and input your description gives you full control over your pins. You can schedule them for whatever time works best, and ensure your pins are targeted to your audience effectively.

Task Automation

With Buffer for Pinterest, you can automate daily tasks like pinning, scheduling, and publishing pins. This automation can save time while maintaining consistency in your Pinterest activity. The customizable posting schedules can help you get the most out of peak activity times on Pinterest.

Rearrangement of Pins

Buffer also provides you with an option to rearrange your scheduled pins in any order you wish. Are you having second thoughts about the sequence of your pins? No problem. With Buffer, you can drag and drop to rearrange them according to your preference.

Analytics, Reporting, and Tracking

Perhaps one of the most beneficial aspects of Buffer for Pinterest is its analytics feature. Buffer offers detailed analytics about the performance of your pins. It tracks standard metrics – number of likes and repins, comments, and clicks. It also allows you to add UTM parameters to your pins for tracking in Google Analytics. Buffer’s analytics tool is comprehensive and enables you to monitor progress, track your growth, and tweak your strategy based on performance data.

Additionally, Pinterest’s integration with Buffer equips you with a wealth of information on your audience and pin performance. You are notified whenever your pins get a maximum number of likes or repins, further adding to the analysis depth.

Collaboration

Buffer for Pinterest supports team collaboration. You can easily add team members and manage their access according to their role. This feature can be advantageous for marketers handling large marketing teams where tasks need to be coordinated and managed efficiently.

Fantastic Customer Support

Buffer is highly rated for its excellent customer support. With Buffer for Pinterest, you can expect the same level of top-notch customer service. They offer detailed user guides to help you understand the platform better and a 24/7 responsive customer support team to ensure users face no difficulty.

Conclusion

Buffer for Pinterest is an absolute game changer for any marketer looking to tap into Pinterest’s vast potential. With this powerful tool, users can simplify their Pinterest management and receive valuable insights through detailed analytics and tracking. With features designed to save time, boost efficiency, and improve performance, Buffer for Pinterest equips marketers with everything they need to wield Pinterest as a powerful marketing tool.

On the whole, digital marketers who are keen to leverage Pinterest’s growing audience should seriously consider incorporating Buffer for Pinterest into their marketing toolkit. After all, in today’s fast-paced marketing environment, time-saving tools that also drive results are not just conveniences but necessities. Buffer for Pinterest is an essential tool that can propel your business to new heights in social media marketing. It not only simplifies usability but also offers invaluable analytics and strategic insights. There’s no better time than now to start your journey with Buffer for Pinterest and unlock the full potential of Pinterest marketing.