In this age of digital marketing, every piece of content you craft is like a spark that can light numerous fires. If you can learn to repurpose your existing information in a creative and engaging manner, you’ll find more avenues to reach prospective customers and expand your business. This discussion will revolve around reusing blog content and how extending it to LinkedIn can widen your audience and boost your market presence.

Before diving into the ‘hows’, let’s understand ‘why’ repurposing your blog content on LinkedIn is a terrific idea. Firstly, it exposes your material to a broader audience. LinkedIn is a professional networking platform with over 700 million active users. By leveraging this platform effectively, you can engage with new audiences and industry leaders who may not stumble upon your blog otherwise. Secondly, repurposing content adds value to your audience. It allows busy professionals to consume your information in varied formats and adds another layer of convenience. And finally, it enhances your SEO initiatives – search engines appreciate varied content formats. This means that the more places that host your content, the more search engines value you.

So, how can you specifically reuse your articles to maximise LinkedIn engagement? Let’s delve into six strategic methods to achieve that goal:

1. **Sharing Post Links on Your LinkedIn Profile**: The most straightforward method is to share the direct link to your blog post on your LinkedIn profile. Simply put, create a catchy headline, add a concise yet captivating description, attach your blog link, and voila! You have your first LinkedIn blog repurposing post ready. Make sure to accompany your post with a high-quality image to enhance its visibility and attractiveness.

2. **Using LinkedIn Articles**: Another keen strategy is to repurpose your blog content as LinkedIn articles. When doing so, remember not to copy-paste your entire blog; instead, append edits and tweaks to make it suitable for LinkedIn’s professional audience. Giving your article a fresh spin will keep your audience intrigued, enticed, and engaged. Additionally, LinkedIn articles come with their own set of SEO benefits, something that your business should certainly capitalize on.

3. **Creating SlideShare Presentations**: SlideShare, a part of LinkedIn, allows you to condense your blog posts into interesting, comprehensive slide shows. This can be particularly effective if your blog post is data-heavy or includes statistics. Crafting a digestible SlideShare presentation will offer your audience something different and make your content more consumable.

4. **Posting Infographics**: Infographics combine exciting visuals with useful information – they are quick to read, simple to understand, and highly shareable. Therefore, transforming your blog post into an infographic is another powerful strategy for repurposing your content on LinkedIn.

5. **Extracting Quotes And Facts**: LinkedIn users routinely share quotes and interesting tidbits of information. So, why not extract striking quotes or surprising facts from your blogs and share these on LinkedIn? They’re short, shareable, and can pique the reader’s curiosity enough to visit your blog and browse through your content.

6. **Creating LinkedIn Videos**: According to Cisco, by 2022, online videos will make up over 82% of all consumer internet traffic. So, it makes sense to transform your content into video format. LinkedIn users are devouring video content, and it’s a fantastic way of driving engagement and building new connections. Remember to keep your videos short, intriguing, and overflowing with value.

While putting these strategies into action, here are three key essentials to keep in mind:

– **Multiple Touch Points**: Repurposing content isn’t about saturating one platform but reaching your audience through multiple vehicles. LinkedIn isn’t your audience’s only haunt; realising this and diversifying your reach strategy is crucial.

– **Value Addition**: Your ultimate aim should be to add value. Remember, every piece of repurposed content should offer a unique perspective that enhances your audience’s understanding and knowledge.

– **Keeping Up With The Trends**: Stay updated with the latest trends in your industry. Your content should mirror what’s current and trending in the market to increase relevance and popularity.

In conclusion, while crafting brand new content is vital, making the most of existing content by repurposing it for platforms such as LinkedIn is equally important. It’s all about intelligent recycling – the objective is to present existing content in new, creative ways to reach new corners of your audience. With careful strategy and many well-used tactics, you can succeed in making sure your brilliant ideas reach as many eyes and ears as possible in various forms, through different means.

Remember, every piece of content is a potential gold mine. So, rather than throwing them away after a single use, why not repurpose them, showcase them in new lights, and extend their value lifespan? You may be surprised by the positive impacts you notice in your digital marketing efforts.